But who will watch the Watchmen... Poster?

Digital Signage is inherently connected to the internet, which means it could relate marketing data exceptionally well, and two technology providers, Trumedia, and Quividi are offering very unique products that can can count the number of people who are watching. and even determine some of the specifics of what type of person it is. For all of the Orwellian alarmists out there, both of these systems do not collect images of faces, or any specific personal information, and only transmit marketing data back to the mothership such as total number of viewers, age, gender, and time engaged, which makes the technology less obtrusive than phone id, or the barcode-on-forehead method.

Human eyes are roughly 13cm apart, without that much variation. And, all of our eyes are in pretty much the same place with regard to our noses and mouths, and the shape of our heads. So computers can pretty much see our faces, and in this case, the computer can tell when a face is looking in the desired direction. All of the analysis is done locally, so there is no need to transmit video images beyond the CPU housed in the digital sign, which safeguards privacy concerns, and lightens the networking load for the data collection. The images you see here are proof of concept demonstrations, allowing you to see what the analysis software sees. From there the computer decides, on its own, when and how to best take over the entire human race.

Digital posters on the rise

Alive, part of CBS Outdoor's plan to kick everybody's ass, populates London's already well populated tube escalators with refreshing, and creative visuals. Based on the platform of the Digital Escalator Panels which are now in their fourth year of entertaining commuters.
The most exciting media on the DEPs spans action from panel to panel creating the sensation of the panels actually being windows onto another reality, a reality that is, perhaps, more exciting than Tottenham Court Road station.

The 23” screens made by Zytronic for Esprit communations are designed to deliver an extremely robust, fully laminated, anti-glare coated glass solution that could meet IP65 Section 12 requirements (whatever that is), they are ruggedised, vandal-resistant, sealed enclosures and had to undergo an extremely rigorous testing process which included a dust tunnel and hammer test; burning at 1,000°C for one hour without any emissions, and full submersion under water. So, whether you are drowned, burned, or hammered these screen will deliver entertainment to you, even if you find your self in a dust tunnel.