Monday, March 2, 2009

But who will watch the Watchmen... Poster?

Digital Signage is inherently connected to the internet, which means it could relate marketing data exceptionally well, and two technology providers, Trumedia, and Quividi are offering very unique products that can can count the number of people who are watching. and even determine some of the specifics of what type of person it is. For all of the Orwellian alarmists out there, both of these systems do not collect images of faces, or any specific personal information, and only transmit marketing data back to the mothership such as total number of viewers, age, gender, and time engaged, which makes the technology less obtrusive than phone id, or the barcode-on-forehead method.

Human eyes are roughly 13cm apart, without that much variation. And, all of our eyes are in pretty much the same place with regard to our noses and mouths, and the shape of our heads. So computers can pretty much see our faces, and in this case, the computer can tell when a face is looking in the desired direction. All of the analysis is done locally, so there is no need to transmit video images beyond the CPU housed in the digital sign, which safeguards privacy concerns, and lightens the networking load for the data collection. The images you see here are proof of concept demonstrations, allowing you to see what the analysis software sees. From there the computer decides, on its own, when and how to best take over the entire human race.

1 comment:

  1. Hey Scott! Love the Digital Signage news! Keep up your post! The digital signage world is taking over. Love the blog so far.

    Andrew
    alexx henry photography
    http://www.alexxhenry.com/blog

    ReplyDelete