Sony's salvo of digital signage for T4 Salvation tells a story of destruction, turning an ariel view of Los Angeles into the face of the Terminator complete with smoke and fire.
The digital poster, available with audio - as if you need it - are available on Sony's website.
This digital poster is a movie, but at its heart it's a lenticular*; it's a poster which changes from one image to another, ideally forming a relationship or gesture between the two.
In the case of the T4 Poster, successfully telling the story of the film: war with robots!
http://www.sonypictures.net/movies/terminatorsalvation/poster.html
Lenticular images create the illusion of animation by printing different images beneath a surface that directs the viewer's vision to one image at a time depending on the angle that the surface is viewed from. For more information on linticulars check out IGH, World3d, or Learn About Movie Posters (which is a site, not a catty insult)
No comments:
Post a Comment