A new alternative to dimensionality for print media is Augmented Reality. Companies such as Social Animal and Total Immersion are developing products for Themed entertainment, and consumer applications. This technology holds spectacular implications for digital signage.
Signage incorporating AR could encourage users to use their phones to see additional messaging and provide geometrically more engagement per location, as well as even more marketing data, and even expanded commerce.
Augmented Reality is the Eponym for any media that integrates a computer generated image with a user's camera system. Mikko Haapoja is credited for translating the first English language user notes for Saqoosha's Japanese code for the Flash toolkit (which has been called FLART, or also FLIRT) and his blog remains one of the most substantial user bulletin boards for this medium.
No comments:
Post a Comment