In many markets across the United States conventional movie poster cases are being replaced by digital movie posters, and the content for these posters have been fairly scatter-shot until recently.
BLT, has created a few magnificent posters for their 20th Century Fox. The most formidable being their "Living One Sheet*" for Bride Wars. If you are up for a challenge, go to
http://www.bltomato.com/index_full.html
Below the "PRINT" tab at the bottom of the screen you can select "Living One Sheet*", and then select the poster, and finally see the poster in action.
Hathaway and Hudson pose back to back, as a static poster One Sheet*, and then abruptly start to push one another, then recover their poise, and the poster is once again static.
http://www.bridewars.com/
Another magnificent example of this technology is the Marley and Me poster. In this case the dog just sits there, wrapped in a red bow, and then abruptly looks around, and then fixes his puppy-gorgeous gaze back on the camera.
It's so subtle it's the sort of things only your daughter notices, and then she hauls you back to the poster case, and you wait for it to happen again, and tah-dah! It does, but your have to watch it seventeen more times just to see make sure the doggie is going to do the same thing every time. (It does)
* One Sheet: In case you are not in the movie advertisement business, a "one sheet" is just the industry term for Movie Poster. In printing terms there used to be Half Sheets, and then Billboards that were scaled in sheets, such as 8-sheets and 30-sheets. A sheet has shifted over the past century but is around 27" x 40". A one sheet has also come to mean one image that culminates the central idea of the movie, and that meaning has spread to everything under the sun.
No comments:
Post a Comment